The Importance of Digital Marketing: Many People Overlook the Commercial Value of Fans

Digital marketing in 2025 has evolved far beyond simply running ads or posting updates on social media. At its core, it is now about building emotional ecosystems — places where fans don’t just follow a brand but identify with it. Yet, many businesses still underestimate the commercial value of fans, treating them as passive observers … Read more

Fragmented markets and the proliferation of small firms: Evidence from mom-and-pop shops in Mexico

Small firms dominate the economies of developing countries. This phenomenon occurs in all sectors, but it is particularly salient in the retail sector. For example, in Mexico, there is one mom-and-pop shop for every 100 inhabitants, while in the United States, there is one mom-and-pop shop for every 2,200 inhabitants. These stores are not just … Read more

The Big Tech Lending Model

Big tech companies across the world have started to offer lending services in recent years, either directly or in partnership with financial institutions. In China, Alibaba, Baidu, and Tencent all offer credit services through their subsidiaries, while in the United States, Apple, Amazon, and Google also offer credit services. Aided by advantages in information, distribution, … Read more

Government banks and interventions in credit markets

Credit markets are often affected by market failures, which makes them prone to government interventions. While there are many ways in which governments can intervene in financial markets, a common method is through state-owned banks. These financial intermediaries allow governments to lend directly to households and firms and are commonly found across the world. Development … Read more

Expanding the benefits of financial services

Having a financial account is essential for adults to save, borrow, make payments, and manage unexpected expenses. However, financial products come with risks, especially for those with limited financial knowledge or living in countries with poor consumer protection systems. Inexperienced account owners are vulnerable to fraud, over-indebtedness, and misunderstandings about account terms and fee structures. While increasing … Read more

Exploring the link between rising inflation and economic growth: The role of the banking sector

The relationship between rising inflation and economic growth is a topic of ongoing debate in macroeconomics. According to the classical “neutrality of money” view, increases in inflation have little effect on real gross domestic product (GDP), as inflation increases both prices and wages similarly and merely alters the units of measurement. A related viewpoint is … Read more

Maintaining momentum of financial inclusion through digital adoption in the West African Economic and Monetary Union (WAEMU)

West African Economic and Monetary Union (WAEMU) countries have seen increased financial account ownership since 2014, with mobile money accounts driving adoption and usage. On average, 41% of adults in the WAEMU have an account with a bank or similar institution or with a mobile money service. Senegal has the highest account ownership rate at … Read more

Sukuk are just another capital markets instrument (and that is a good thing)

Sukuk are tradable securities. They are listed on major stock exchanges around the world and settle through the largest international securities clearing systems. They are, in other words, capital market instruments in the same way as stocks and bonds. Of course, they are structured to conform to specific Islamic principles. However, the fact that they … Read more

Expiring money (Part I)

In October 2020, Shenzhen’s Luohu district announced the distribution of 10 million digital yuan—200 digital yuan (USD 30) to about 50,000 people. Lucky winners could spend their money at designated shops in Luohu between October 12 and 18, 2020. A similar announcement happened in Shenzhen, where registered citizens would receive their money on January 11, 2021, … Read more